AI citationBeing named as a source in an AI answer.AI OverviewsAI-generated answers shown above search results.BacklinkA link from another site to yours.Canonical tagTells search engines the primary version of a page.Content clusterA hub page plus supporting articles on a topic.Core Web VitalsGoogle's measures of real-world page experience.Crawl budgetHow much of your site engines will crawl.E-E-A-TExperience, expertise, authority, trust.Featured snippetThe answer box pulled to the top of results.Generative Engine Optimization (GEO)Optimizing to appear in AI-generated answers.Internal linkingLinks between pages on your own site.Keyword difficultyHow hard it is to rank for a term.Search intentWhat a searcher actually wants from a query.SERPThe search engine results page for a query.Structured dataMarkup that explains your content to machines.Topical authorityBeing seen as a trusted source on a subject.
SEO and GEO glossary
The vocabulary of search and AI answers, defined in plain English. Click any term for the full explanation and related concepts.
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